business articles

First Article 

Social media is a great facilitator for reaching the consumer and creating attraction for the product/service so that it is bought/availed. Eventhough loyalty is a dying concept, focused marketing by appropriately targeting the audience can propagate lot of interest and benefit the manufacturer/service provider. Good brands develop that way.Millions of people have access to smart devices which need to be used. If social media platforms are leveraged well, probabiility of fruitful results increases manifold.

Second Article 

This experiment by HBS is very exciting. Professor Sunil Gupta's video conferencing with Terry Virts while the latter was in a space is somewhat unique. Virts makes us proud. He has good leadership lessons for us. We need to read between the lines as many of the messages are noteworthy. However, this article appeared to be an abridged version and, if it is not, I feel more might have been discussed.

Third Article

Innovation in any place, including commercial organisations, is directly proportional to the attitude of senior management. In India (maybe around world also), in my experience, organisations stopped growing after reaching a certain stage (we may call it as a level of incompetence of a particular organisation), as leadership there always tried to maintain the status quo and discouraged innovative thoughts and actions. Availability of the right resources may act as a catalyst but creativity will not flourish if organisations do not have a culture of encouraging and supporting innovation. Therefore, the single most important element to foster in an innovative culture is leadership at all levels, people who are not only missionaries in their zeal but also courageous enough to face critics.